If you thought kit culture had peaked, think again. Adidas and Humanrace unveil their collaborative football jerseys for Arsenal, Bayern Munich, Juventus, Man United & Real Madrid. Adidas collaborator and Humanrace Creative Director, Pharrell Williams, draws inspiration from the adidas archives to honour each football club’s history with reimagined jersey designs, and you want them all.
Smart project, but this is the sort of thing that never features on pitch is it? Wrong. The pre-match jerseys will be worn from Oct 24 by Arsenal, Manchester United, and Real Madrid, while Juventus and Bayern go one better by wearing theirs competitively – Juve this weekend against Verona, and Bayern in the next round of the German Cup.
Each of the co-created jerseys - designed together with Humanrace Creative Director and long-term adidas collaborator Pharrell Williams – were informed by each club’s past, with their legacies serving as the foundations of the design process. These moments were reimagined to reflect today’s football culture through the lens of the Humanrace design ethos; inspired by and in celebration of the imperfect beauty of the human spirit.
Each jersey is unified by the hand-painted aesthetic, which was central to the process led by Pharrell, with the iconic shirts redesigned in a traditional artistic format. Starting out on a simple cotton t-shirt, the reverse engineered design process was centred around a raw, human and expressive hand-drawn technique on a simple piece of canvas. All intricate details are reimagined in paint format, from club crest to partner logos, to create a look unified by style. From there, Pharrell worked collaboratively with the adidas design team to create elite performance jerseys, featuring the very best in adidas technology.
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