Reverting back to the iconic black and white stripes, but with a modern refresh, adidas launch the Juventus 20/21 home shirt, which is specifically inspired by the world of modern art. The shirt is set to be worn from 1 August onwards, which means it will be on show when the Old Lady resume their Champions League campaign.
Taking inspiration from the unity of art and football – and their shared celebration of creativity and identity – the 20/21 home shirt reimagines the classic stripes with a unique brushstroke approach on its front and sleeves, maintaining the core element and tradition that’s woven into the club’s DNA, while signalling a fresh era for the recently crowned Serie A champions.
And in honour of the many achievements of Italy’s most successful team, the colour gold is engrained in the new kit, featuring within the brushstrokes, and though the club crest and sponsor detailing, adding a regal embellishment. The club’s crest itself has evolved this season, it is an iconic symbol that has been given an innovative twist, still in-keeping with the club’s traditional DNA.
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