Putting the club’s identity at it’s heart, both literally and figuratively, adidas launch the Manchester United 20/21 home shirt, with fabric inspired by the Manchester United crest and the club’s name subtly woven into the design.
When you’re looking for inspiration for a new shirt design, the club’s crest isn’t a bad place to start; it embodies the identity of the club, is instantly associated to everyone involved with the club, and forms the DNA of the club. And as recapturing the ‘Manchester United DNA’ has been a focus for manager Ole Gunnar Solksjaer and his team, the home jersey for the forthcoming 20/21 season aims to encapsulate the DNA of the club , using the threads of the club crest itself to produce a subtly patterned base fabric.
Taking influence from the intricacies of the yarn-stitched application onto the shirt, a fine graphic print provides a unique pattern and detailing onto a colour-block background. The name of the club is also proudly engineered into the print, visible through the use of different red tones. The product team achieved this nuanced design through an innovative ‘space dye’ technique that allows separate yarns to be dyed individually, and at different lengths, to give a finish with depth, and with full details only viewable by the wearer.
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